Wednesday, April 14, 2010

Starbucks Schultz Discusses Via Instant Coffee Sales

April 14 (Bloomberg) -- Starbucks Corp. Chief Executive Officer Howard Schultz talked yesterday with Bloomberg's Mike Firn in Tokyo about the outlook for sales of its Via instant coffee as it started offering the powdered mix today in Japan, the worlds biggest market for instant coffee. Starbucks started offering Via six months ago across the U.S., where it expects to double distribution to 30,000 locations, including grocery stores, by the fiscal third quarters end. (Source: Bloomberg)

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