American Jewelry and Loan pawn shop featured on TruTV

The owners of Detroit-based American Jewelry and Loan will star in a new TruTv show set to premiere Dec. 21.

“Hardcore Pawn” will feature father and son Les and Seth Gold along with sister Ashley Broad as they run a busy pawn shop.
American Jewelry and Loan will be the subject of a two-part special at 11 and 11:30 p.m. on truTV, featuring the business owned by Les Gold of Bloomfield Hills and managed by his son, Seth. The show is a pilot for a possible new series.